GEOGRAPHIC EXPANSION BEGINS |
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Ybravo.com has launched the next stage of their brand development with a multi-faceted campaign to add select commercial dealers in the Northwest, Southwest and Southeast markets. Jeffrey Beltramo, President of Ybravo.com states, "The dealer is the key ingredient to our market strategy and improved dealer profitability is our aim". The Ybravo.com dealer strategy is clearly different from what is permeating the industry these days. Beltramo continues, "We will not appoint a dealer on every corner as that tried and failed strategy only serves to lower dealer profitability and in the long run actually creates an environment whereby the dealer cannot afford to provide superior service". Ybravo.com aims to engage with the right mix of dealers that provide outstanding commercial service and in turn those dealers will participate in an outstanding dealer profit opportunity. Ybravo.com launched their initial product, the Bravo 21 commercial mower, in the California market in the middle of 2009. Ybravo.com is a brand fully focused on commercial landscapers that maintain small properties and the dealers that serve them. |