PRODUCT DESIGN

The Ybravo.com product development process is very structured and clearly focused. Leif Persson, Product Manager for Ybravo.com embraces the task of heading up the development of new products that will energize dealers and commercial landscapers alike.

 

Leif Persson has a clear perspective on how the brand and its products should be perceived in the marketplace. Persson comments, "We will only develop and produce products that have clear and easily identified advantages to the current products typically being used by commercial landscapers". Ybravo.com has no intention of developing or introducing any "me-to" products.

 

Persson follows up by saying "Our new Bravo 21 is a great example of our commitment; landscapers have been requesting a faster mowing speed to boost productivity, along with lower weight to improve handling. The Bravo 21 features the fastest speed, and lowest weight in its class."

 

With Ybravo.com products, the product focus does not end at the feature and benefit level. Dealers and commercial landscapers alike will enjoy and benefit from the reasonable spare parts pricing, ease of service and an outstanding commitment to customer satisfaction.

 

Persson who has a wide range of technical and management experience with other industry brands looks forward to leading the development of break through designs. Persson sums up by saying "I have seen countless times, where the "bean counters" have stopped great ideas from being developed and introduced. With Ybravo.com, it is all about listening to the customer, and developing products that improve their productivity and lower their total cost of ownership". It sounds like Ybravo.com has a recipe for product and customer satisfaction success.